Flooré is the leading supplier of water underfloor heating through the building materials trade in Sweden. More than half of the sales is today exported to several countries in Europe. Their goal is to offer the best heating solution regarding comfort, economy and flexibility.
Our brief was to create a new visual identity including logotype, packaging and graphic profile to help them reach a larger market and increase the sale of their product. The underfloor heating was the inspiration for the red brand color and the graphic illustration.
The products are now available through retailers and builders' merchants across Sweden.